I am an avid whitewater kayaker. I like to think about kayaking rules as being similar to marketing rules and these are some of the things that I have learned.
See the line, be the line - keep your eye on the goal
be human - it is ok to make mistakes so long as you learn and improve
keep it simple - the rule of k.i.s.s (keep it simple stupid)
take chances - you never know unless you try
work as a team - be ready to throw a rope
be fun - the law of attraction applies
The Teva Games are going on in aspen. Good stuff here:
