FanMail client PBS
Porter, Batiste and Stoltz (Yes that is George Porter from The Funky Meters) have been geo-targeting tour dates by region.
Look for a full case study on PBS in the coming weeks.
FanMail client
SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to.
Using this feature, SCI Fidelity Records has been able to enhance the experience of their most important fans. Subscribers feel better connected and embraced by their artists based on features like the reply mask.
Another great example of a FanMail client using "best practices" to effectively communicate with their subscriber base and boost fan/artist relationships. Catering to their "Super Fan".
True to form, FanMail client
The Dresden Dolls (vis a vis Sci Fidelity Records) are never dull or boring. These are things they do right in their newsletter.
- They keep it simple but highly engaging
- They talk to the fans in plain simple english
- Amanda and Brian write the content and address the fans directly
- They provide really remarkable content... check out the zombie video
...and this picture...
Here is the email: (click to expand)
A friend turned us on to Splashup.
In a nutshell it is a free online design and photo manipulation tool. It is perfect for people who need to edit pictures on the fly and don't want the expense and learning curve of photoshop.
That was then, this is now - the new rules in email marketing.
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