client login request more information
home products services clients insights
FanMailFanMail
 
Fan-Centric Insights

 

Wednesday, February 13, 2008

 

Growing subscribers that rock...

Hershey Entertainment and Resorts increases their subscribers by 33% in 10 months through custom profile centers, a streamlined opt-in process and more. Check out the video case study from our partner ExactTarget.


Labels: , , ,


 

Wednesday, February 6, 2008

 

Design is a Weapon


I am always impressed with our client Bonerama's newsletter designs and content. One of the really cool things is that they always switch up the design and don't rely on a single template. So things are always fresh. Love it!

Check out their latest announcement about their appearance on The Letterman Show.

and another example with a different style...

and one more...

Labels: , ,


 

Friday, February 1, 2008

 

ROI - Do you know your Return On Investment?

Another Planet Entertainment (APE) had been blasting their e-mail list without the ability to track how effective those sends had been. Getting past spam filters presented another problem. Using tracking features within FanMail, Another Planet was able to clean-up their list and in turn base sends on past behavior. Streamlining the process and using information on hand enabled APE to drive ticket sales through pre-show e-mails. Also, they were able to directly track money spent on a specific send and the ticket income received.

Check out this case study on Another Planet Entertainment.

Have you made $28,000 on a $75 investment? You should.


Labels: , , ,


Insights
Client Success
Innovations
Best Practices
Archives
January 2008
February 2008
March 2008
May 2008
June 2008
July 2008
September 2008
December 2008


This page is powered by Blogger. Isn't yours?

Add to Google Reader or Homepage

about us jobs developers privacy policy site map