A highly qualified subscriber list is the cornerstone of a successful email marketing campaign. However, many lists get torn apart because of simple mistakes folks make in the heat of getting an email sent. By taking just a few minutes to certify the accuracy of your list, you can ensure deliverability and make an impression.
Here is some insight from the pros.
Al Iverson “Email Delivery Guru” from
ExactTarget says,
"What youll find new on this front in 2008 is that ISPs are clamping down more than theyve ever done before. Theyre automating their spam filtering and becoming faster on the trigger. Theyre now blocking more quickly, and declining to unblock more often. Theyre outsourcing more of their mail delivery choices to third parties... Thats why its becoming more important than ever to proactively ensure maximum deliverability through adherence to permission. If you dont, you could easily find yourself trapped in a deliverability quagmire that you cant easily resolve even though its a practice that you received no negative feedback about previously!"
The potential pitfalls can be avoided by taking the time and using best practices. Email marketing has grown into two-way communication and taking care of your subscribers by sending highly relevant information in a timely manner is crucial. Listening to what your fans have to say will pay dividends long after the email has been sent.
Labels: email, email marketing, ExactTarget, FanMail
