Another Planet Entertainment (APE) had been blasting their e-mail list without the ability to track how effective those sends had been. Getting past spam filters presented another problem. Using tracking features within
FanMail,
Another Planet was able to clean-up their list and in turn base sends on past behavior. Streamlining the process and using information on hand enabled
APE to drive ticket sales through pre-show e-mails. Also, they were able to directly track money spent on a specific send and the ticket income received.
Check out this case study on
Another Planet Entertainment.
Have you made $28,000 on a $75 investment? You should.
Labels: Another Planet Entertainment, conversion tracking, email marketing, FanMail
