According to a
new DMA report, email produces the highest return on investment of ANY direct marketing tactic. $45.65 return for every dollar spent.
Ok, I am annoyed. Given the opportunity
Dan posted on Tech-Crunch
The Secret Strategies Behind Many “Viral” Videos. Could this guy be any more lame?
It reads like this to me... "forget about producing anything quality, or thinking deeply or being REMARKABLE... instead, just spam people with your crap. Lie, cheat, be sleazy and do whatever you can to get attention."
Sorry, but real viral works because it is GOOD... because it is WORTH passing on. Dan's tactics are just plain annoying.
Eye Tracking as been big for marketers lately who are trying to figure out how to optimize a web site or landing page for top results. Although
this article is mainly a focus for web, i think it has some great point to emails design as well.
Check out our technology partner's
video on testing emails. It is a bit cheesy and a ton of corporate speak, but when you get past that it offers some valuable insights. So... test, test, test for better results.
Below is a comment that
I made on HypeBot. Check out the entire string
here as well Sections
one and
two of Bruce's commentary on
the rise of the musical middle class.
I agree whole heartedly with my friend Jed. FRM (Fan Relationship Management) is the number one most important thing that an artist can invest in. The problem is that artists are not marketers. Indeed the whole music industry is a step behind on this. Nobody in the music world really knows who is to deal with FRM. Is it the artist, the webmaster, the manager, the label, the intern?
In the corporate world, where CRM (Customer Relationship Management) has been thriving for over a decade, it is the marketer who deals with it because marketers understand that technology without strategy is an inefficient effort. Corporate companies understand very clearly the cost of a client acquisition and the value of the individual client to return the investment over time. How many bands can put a value on a fan acquisition? How many bands can quantify the value of their fan over time? Indeed, most artists only think of their fans as a number, 1000, 10,000, 100,000 and never as individuals.
The corporate world also understands that CRM is not just a matter of having a persons email address, but in understanding exactly who that person is and then communicating the right message to the right customer at the right time through the right medium.
I can go to Home Depot and buy all of the best tools, but it won’t make me a great craftsman. I can use all of the latest web 2.0 music tools, but it won’t make me a great marketer. FRM is 20% technology and 80% strategy.
