How Word of Mouth is Boosted by Great Email Content

Music marketers can add fuel to the word-of-mouth fire that already burns for artists with loyal fanbase followings. By thinking about how fans might respond to, talk about, and spread the word about news and other content included in your emails, you can improve your odds that your most loyal fans will go tell it on the mountain.

What story are you telling inside your email that your fans will go tell someone else about? Hot news about a new tour, an album release, or a crazy incident that happened can spark thousands of conversations, both online and off. Keep in mind that 80% or more of word of mouth (WOM) activity happens person to person offline (in person or on the phone) according to the Word of Mouth Marketing Association.

People love to talk, so give em something to talk about.

FanMail clients can benefit from the viral effects of WOM simply by adding news and stories that your fans will find interesting, or wom-worthy as we like to say around here. Then, simply ask your fans to tell others. The simple act of asking fans to talk about you works. So add some creative WOM-bait to your next email and track what happens next. You may be surprised how readily your fans accept the challenge.