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Monday, January 07, 2008

 

Insights from the music business (as it falls apart)

Seth Godin's insights into the changes in the music industry. Sweet!

Here is my favorite part:

"Permission is an asset to be earned. The ability (not the right, but the privilege) of delivering anticipated, personal and relevant messages to people who want to get them. For ten years, the music business has been steadfastly avoiding this opportunity...(But) many musicians have understood that all they need to make a (very good) living is to have 10,000 fans. 10,000 people who look forward to the next record, who are willing to trek out to the next concert. Add 7 fans a day and you’re done in 5 years. Set for life..."

Check em out here.

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