(my mastercard commercial)Concert ticket: $65
Artist T-shirt: $30
Seeing your favorite band live: Priceless
That's the value of a Fan. Priceless.
The idea of communicating intimately with your fans isn't new. It has taken on new characteristics with the advent of e-mail and cell phones though and tapping those fans requires a
broad based approach. Using e-mail as a two-way communication tool, an artist can engage their core
fanbase, bounce ideas off of fans and dedicate efforts to keep those fans happy. Connecting with fans consistently keeps your
fanbase current and alert.
You need to introduce yourself to your "
SuperFan". They make you the Star.
Labels: email, fanbase, FanMail, fans, superfan
