Seth Godin's talk to Columbia Records "
On the future of the music business".
Download the transcript
Check out the post on his blogOUR FAVORITE HIGHLIGHTS:
If I asked you for the name and address of your 50,000 best customers, could you give it to me? Do you have any clue?
Permission is the act of delivery. Anticipated, personal, and relevant messages to people who want to get them.
I want to argue that the next model is tribal management. That the next model is to say, what you do for a living is manage a tribe...many tribes...silos of tribes. That your job is to make the people in that tribe delighted to know each other and trust you to go find music for them.
