The Rest of the Story

There has been much talk online and in blogs about Ian Rogers and the coming out of Topspin from stealth mode into slightly less than stealth mode. Gotta love the ollie on the cover of Billboard Magazine and we are really excited about what they are cooking.

We are fortunate that FanMail has acted as the fan communication and fan relationship management (FRM) mechanism for one of the Topspin success stories with our mutual client The Dandy Warhols.

Ian says:

The Dandy Warhols recently left Capitol Records after a string of masterpieces, none of which sold to the label’s liking but all of which achieved cult status. For their new record they decided to reward their biggest fans first by offering a subscription package including: the new album months before it hits stores, a silkscreened poster and the physical CD in your home mailbox, and every b-side as it’s released in your email box for $35. The record is fantastic and you can preview the whole thing on their site for free. Try, buy, enjoy.

So while topspin has been running the store, it has been FanMail quitely working behind the scenes to make sure that the fan permissions are being collected and the right message is being delivered to the right fan at the right time.

Check our client success blog on the subject.