eMarketer has a new article out that is of great interest to those of us in the music industry. Basically, it says that while digital music purchases are up, the revenue generated by these sales is still down, per capita, from what it was is 1995.
The most interesting point that was made, in my opinion, was that record sales are no longer the core source of revenue for artists, but instead concert tickets and merchandising have moved into the foreground.
This just re-affirms what we at FanMail have been saying. It is more important than ever to find ways to keep the fans involved and connected. Through integrations with FrontGate Solutions, as well as various digital shopping carts and ticketing outfits, there are an amazing number of ways to efficiently and effectively engage the core fans and to encourage their continued involvement with the music that they love.
