Recently I opted-in for an online newsletter and I noticed something fishy. Just below the information I provided and above the submit button were a number of boxes pre-checked. The text explained that I would receive information from partners of the organization I originally planned to sign up with. I immediately erased the web collect form.
Is this permission based marketing? If I hadn't noticed these pre-checked boxes, would that deception be considered
explicit permission to hear from these "partners"? Isn't that spam?
You have people who want and need to hear from you. There is a group who wants to know what you are doing, saying and playing. Find your fans, know your fans and reach your fans.
It's as simple as that.
No need to use tricks, those are for kids.
Labels: email marketing, FanMail, FanMail Marketing, fanmail.com, josh york, permission marketing
This whole email for a track trend is kind of a slippery slope. Remember the "no purchase necessary" rule (err federal law) that comes with contests? People feel the same way about giving up an email address.
Giving up an email address (or text/sms, or IM, or twitter, or physical addy) is about permission... and long term interest. It is about a relationship. Just because I want to hear your music, doesn't mean that I give you permission to contact me.
The difference needs to be clearly stated upfront and permissions (and rejections) need to managed with integrity.
Labels: email marketing, fans, mp3s, permission
We are at
Bandwidth this week and in San Francisco all next. Really great folks all around thinking and talking about the big issues in the music industry. Over and over we are hearing about fan engagement, word of mouth and the power of direct to fan communications.
If you are in the area, drop me a line to grab a drink and a chat.
David DeVore
859-396-7194
Labels: bandwidth conference, new clients, strategy, word of mouth
We are pleased to announce our partnership with PFA, one of the premier media and marketing firms in the US. PFA’s current roster includes the likes of: Paul McCartney, Faith Hill, Keith Urban, Starsailor, PBS Soundstage, We The Kings, Athlete, Kelly Clarkson, Shinedown and numerous others. Sweet!
Keith and Paul, we are really looking forward to working with you!
Spent the weekend in Chicago at Lollapalooza. THAT WAS AMAZING!! Too much good stuff all over but my highlights included Rage Against the Machine and Iron and Wine. John Butler Trio was and unexpected treat as well... but that is just the beginning.
Big thanks to our friends at C3 and Front Gate Solutions. Huston, Charles and Charlie x 2, Amy +1 (congrats) and Jeff K. Once again a stellar production! Ya'll make summer fun.
Thanks Guys
David
