Over the past few months, Andy Gadiel over at JamBase has quietly been working with our technology partner ExactTarget and Google to pilot a program which integrates Google ad manager with dynmic emails.

In a nut shell, the integration allows websites that use Google ad manager to dynamically place those ads into emails. Doesn't sound like that big of a deal right? But it is.

See, email service providers don't allow java scripts in email and java script is exactly the thing which is used to dynamically place ads on a website. Up to now it has been impossible to place ads from a website into an email. This integration will allow web based retailers to place highly relevant advertising into their email marketing while increasing there ad revenue from impressions.

Anybody want to check it out? Contact me: david (a+) fanmailmarketing

Labels: API, automated interactions, email marketing, google ad manager, innovation, triggers

Awhile back I was helping out some friends with managing their band. Great band... Noctaluca.

Along the way I signed them up for an account with Reverb Nation. Great site... good tools. Even though I signed them up for an account, the profile for the band never got completed.

So now every thursday morning for the past 9 months I have gotten this message delivered into my junk box:




"Well hi Neal... nice to see you again! And how very thoughtful of you to remember me and think of my interests. Yes, I know that the profile has to be filled out and that you are waiting thoughtfully day after day to take care of me. Yes, please continue to trigger these automated emails week after week to remind me. Because one day, someday... I just might do something about it."

Triggers are only really useful if they are done at the right time and in the right way. Automated triggers that say the exact same thing week after week and treat the recipient like an idiot are at best ineffective and at worst super annoying.

Labels: API, automated interactions, band management, email, triggers