Awhile back I was helping out some friends with managing their band. Great band...
Noctaluca.Along the way I signed them up for an account with
Reverb Nation. Great site... good tools. Even though I signed them up for an account, the profile for the band never got completed.
So now every thursday morning for the past 9 months I have gotten this message delivered into my junk box:
"Well hi Neal... nice to see you again! And how very thoughtful of you to remember me and think of my interests. Yes, I know that the profile has to be filled out and that you are waiting thoughtfully day after day to take care of me. Yes, please continue to trigger these automated emails week after week to remind me. Because one day, someday... I just might do something about it."
Triggers are only really useful if they are done at the right time and in the right way. Automated triggers that say the exact same thing week after week and treat the recipient like an idiot are at best ineffective and at worst super annoying.
Labels: API, automated interactions, band management, email, triggers
(my mastercard commercial)Concert ticket: $65
Artist T-shirt: $30
Seeing your favorite band live: Priceless
That's the value of a Fan. Priceless.
The idea of communicating intimately with your fans isn't new. It has taken on new characteristics with the advent of e-mail and cell phones though and tapping those fans requires a
broad based approach. Using e-mail as a two-way communication tool, an artist can engage their core
fanbase, bounce ideas off of fans and dedicate efforts to keep those fans happy. Connecting with fans consistently keeps your
fanbase current and alert.
You need to introduce yourself to your "
SuperFan". They make you the Star.
Labels: email, fanbase, FanMail, fans, superfan
Music marketers can add fuel to the
word-of-mouth fire that already burns for artists with loyal fanbase followings. By thinking about how fans might respond to, talk about, and spread the word about news and other content included in your emails, you can improve your odds that your most loyal fans will go tell it on the mountain.
What story are you telling inside your email that your fans will go tell someone else about? Hot news about a new tour, an album release, or a crazy incident that happened can spark thousands of conversations, both online and off. Keep in mind that 80% or more of word of mouth (WOM) activity happens person to person offline (in person or on the phone) according to the
Word of Mouth Marketing Association.
People love to talk, so give em something to talk about.
FanMail clients can benefit from the viral effects of WOM simply by adding news and stories that your fans will find interesting, or wom-worthy as we like to say around here. Then, simply ask your fans to tell others. The simple act of asking fans to talk about you works. So add some creative WOM-bait to your next email and track what happens next. You may be surprised how readily your fans accept the challenge.
Labels: email, remarkable, word of mouth
