Friday, October 17, 2008
Anatomy of Successful Fan Engagement
 You can go to home depot and buy all of the best and most expensive tools they have on the shelf. It won't make you a great carpenter or craftsman. The same is true for great marketing. Being on every single social network, having every widget and chasing after every new shimmering online fan tool, won't make for great results. Strategy and implemention, testing and optimizing. Thinking critically and being remarkable. Those are things that produce great marketing results. Of course having the right tool for the right job is essential as any great craftsman will tell you. But knowing how to use the tool and learning how to become a great craftsman... that takes work and experience. I just love this post in Digital Music News on the subject. All too often we find people using great tools but who fail because they have the wrong strategy. Our mission at FanMail is to not only give our clients the best tools, but to also help them become outstanding craftsman. Labels: best practices, fan management, fan strategy, music marketing, superfan
Monday, July 14, 2008
STS9 - Peaceblaster
Monday, June 02, 2008
SUBSCRIBERS RULE!
 We believe that the most effective one-to-one marketing programs seek to communicate with people, not lists. This statement is much more than an affirmation of our long-held policy that email, SMS, and other one-to-one marketing efforts must be built upon a foundation of permission. Rather, it is a broader acknowledgement that we, as marketers, bear a responsibility to deploy one-to-one marketing technologies in ways that put subscriber needs first. We believe that the subscriber rules the one-to-one marketing environment, and must be given the means to dictate and control the manner and frequency by which companies can communicate with them. The subscriber-centric philosophy is built upon three simple directives: - Serve the individual
- Honor their unique preferences with regard to communication channels, content & frequency
- Deliver them timely, relevant content that improves their lives
Check out the new whitepaper from our partner ExactTarget on subscriber preference. The interesting thing to note is the preferances between email, sms and social network messages. Enjoy! Labels: best practices, e-mail marketing, subscribers, superfan
Wednesday, May 07, 2008
Check out Bob Lefsetz's post called " net oppertunities". "First and foremost, for the very first time in history, you can know who your audience is. You can collect the e-mail address of everybody who likes your music. Maybe give a track away for free for an e-mail address. Maybe not all of the addresses will be valid, but if they are truly fans, they would LOVE IT if you contacted them in the future. This is what Led Zeppelin did with their O2 ticket sale, this is what Radiohead did with their name your own price "In Rainbows" deal, this is what Trent Reznor does again and again. You have to harvest e-mail addresses. So when you go on tour, when you have got something to sell, you can ALERT YOUR FANS!" Our new client The Dandy Warhols did just this. Want the track? Sign up here to get THE WORLD THE PEOPLE TOGETHER (COME ON) free MP3. Labels: band management, dandy warhols, email marketing, fans, mp3s, new clients, superfan
Wednesday, April 23, 2008
New Partner - William Morris Agency
 FanMail Marketing was recently chosen by The William Morris Agency to be the preferred vendor to serve their artists with direct to fan communication technology and support. Welcome WMA! Labels: band management, e-mail marketing, fanbase, fans, superfan
Wednesday, January 30, 2008
What is the value of a Fan?
 (my mastercard commercial)Concert ticket: $65 Artist T-shirt: $30 Seeing your favorite band live: Priceless That's the value of a Fan. Priceless. The idea of communicating intimately with your fans isn't new. It has taken on new characteristics with the advent of e-mail and cell phones though and tapping those fans requires a broad based approach. Using e-mail as a two-way communication tool, an artist can engage their core fanbase, bounce ideas off of fans and dedicate efforts to keep those fans happy. Connecting with fans consistently keeps your fanbase current and alert. You need to introduce yourself to your " SuperFan". They make you the Star. Labels: email, fanbase, FanMail, fans, superfan
Friday, January 25, 2008
Radiohead - big brother is watching you
So yah we all know that Radiohead's self release and "pay what you want" model was super cool... ground breaking... unprecedented... inspiring. But there is an important benefit that is often overlooked and rarely talked about. What is it? The Fan Database. Never before in the history of music has an artist had a more comprehensive and all encompassing database of fan permissions. Because they ran their own store and allowed fans to set their own value they have a crystal clear view into the SUPERFAN. Who spent the most money? Where do they live? Sounds a bit like big brother... right? But now that they know exactly who their fans are... now that they know how to contact people who CARE directly... they won't ever need a label again. Any cause they want to push, any side project they want to undertake is just a matter of posting a message. Anything that they ever want, is just going to be a matter of contacting the right fan. Labels: fanbase, subscribers, superfan
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