Years of touring and recording, had grown
George Clinton a dedicated fanbase across the USA and Internationally. The challenge was to effectively communicate back and forth with a fanbase spread across the World. Managing the basics is essential: content relevant by geography, list clean-up with a concentration on highly qualified and engaged subscribers, maintainence of that list and interacting with that base consistently over time.
Using
FanMail,
George Clinton has kept his fans eager to receive communications and excited to share that information with friends. Those e-mails have helped to create word of mouth campaigns across social networks. The result has been a 600% increase in list size along with a jump in online sales.
Labels: email, FanMail, George Clinton, word of mouth
