Long time client Umphrey's McGee has started an extaordinary pre-order campaign for their upcoming release Mantis.http://www.umphreys.com/mantis/
"Herein lies the core of our pre order concept--we are going to add more and more bonus content as the pre-order gains steam. The more pre-orders that are placed, the more bonus content will be added. Each time a new bonus level is reached, we will unlock another bundle of content for everyone. Of course, these bonus tracks are free to all who pre-order. The load of bonus material will be made available for digital download the week of album release. But of course we wouldn't want to make our fans wait months for everything, so the first bonus level will be available for download in early December."
FanMail client Yoshi's Jazz Clubs & Restaurants wanted to grow their e-mail subscriber list and make sure their e-mails were landing successfully into an inbox. By using the tracking features within FanMail, Yoshi's was able to maintain an accurate list with highly qualified subscribers and track their actions through e-mail sends.
Because of this ability, Yoshi's was able to effectively communicate with their most engaged customers. The client was able to increase deliverability across all lists and drive their open and click-through rates.
Yoshi's desire to expand communications through their e-mail subscriber lists illustrates the ability to deepen and foster relationships with your most important clients. Your "Super Fan".
