Long time client Umphrey's McGee has started an extaordinary pre-order campaign for their upcoming release Mantis.http://www.umphreys.com/mantis/
"Herein lies the core of our pre order concept--we are going to add more and more bonus content as the pre-order gains steam. The more pre-orders that are placed, the more bonus content will be added. Each time a new bonus level is reached, we will unlock another bundle of content for everyone. Of course, these bonus tracks are free to all who pre-order. The load of bonus material will be made available for digital download the week of album release. But of course we wouldn't want to make our fans wait months for everything, so the first bonus level will be available for download in early December."
"Today, when lovers open one of 65,000 heart-shaped boxes of Whitman's chocolates purchased at Walgreens drugstores, they will hear 30 seconds of Mr. Martin singing "Something in Your Eyes," a song he wrote and performs."
