Long time client Umphrey's McGee has started an extaordinary pre-order campaign for their upcoming release Mantis.http://www.umphreys.com/mantis/
"Herein lies the core of our pre order concept--we are going to add more and more bonus content as the pre-order gains steam. The more pre-orders that are placed, the more bonus content will be added. Each time a new bonus level is reached, we will unlock another bundle of content for everyone. Of course, these bonus tracks are free to all who pre-order. The load of bonus material will be made available for digital download the week of album release. But of course we wouldn't want to make our fans wait months for everything, so the first bonus level will be available for download in early December."
We would like to congratulate long time FanMail client Headcount on their new documentary. HeadCount is a non-partisan organization devoted to using the multi-faceted power of music to enable voter registration and participation in democracy.
With interviews from folks like Bob Weir, Bela Fleck, Trey Anastasio, Michael Franti, Patrick Jordan, Johnathan Schwartz and more, this documentary is a real call to action for the music industry to change the world.
"Today, when lovers open one of 65,000 heart-shaped boxes of Whitman's chocolates purchased at Walgreens drugstores, they will hear 30 seconds of Mr. Martin singing "Something in Your Eyes," a song he wrote and performs."
Years of touring and recording, had grown George Clinton a dedicated fanbase across the USA and Internationally. The challenge was to effectively communicate back and forth with a fanbase spread across the World. Managing the basics is essential: content relevant by geography, list clean-up with a concentration on highly qualified and engaged subscribers, maintainence of that list and interacting with that base consistently over time.
Using FanMail, George Clinton has kept his fans eager to receive communications and excited to share that information with friends. Those e-mails have helped to create word of mouth campaigns across social networks. The result has been a 600% increase in list size along with a jump in online sales.
