Challenge
To easily and efficiently communicate with a large base of fans

George Clinton is one of the most influential figures in the history of funk, and the mastermind behind the bands Parliament and Funkadelic. The band had a decent email list, but had no way to send creative mailings to it. Their old process of sending email took too much time and limited how the email could be formatted. The process was frustrating, time consuming, and provided zero tracking results.

Solution
Implement FanMail to easily manage fan communications

FanMail provided a comprehensive solution giving George Clinton and Parliament Funkadelic the ability to send a newsletter that is as charismatic and captivating as the band itself. Making full use of the unlimited storage library, each newsletter is highlighted with elaborate and funky photos and remarkable content. Since 2005, George Clinton Enterprises has used FanMail to announce TV appearances, release upcoming tour schedules, and to remind fans of tour dates that are at venues nearest to them. .

Results
Over 600% list growth, increased word of mouth and sales

The fans of George Clinton and Parliament Funkadelic have become leveraged as a valuable resource for the band. Click-through rates from recent campaigns have resulted in outstanding fan involvement and increased online sales. FanMail has also reduced the time spent on managing marketing campaigns, and has eliminated wasted messages and offers to the wrong fans. In addition, they have also used FanMail to sign up over 3,000 street team members across the United States and Europe.