FanMail client Rock Paper Scissors is the industry leading publicity firm for World Music Genre. Innovator and founder Dmitri Vietze has been using FanMail for a number of months to manage all RPS press releases and publicity communications. Using the survey tool has been invaluable for gaging interest among media.
Recently, as a panelist at The Association of Performing Arts Conference Dimitri used the survey to prepare for the panel by reaching out to his professional contacts:
Dmitri wrote:
I could use your help. I am facilitating a discussion next week called "Genre Hopping: How Some Global Artists and Presenters Have Avoided the World Music Ghetto" (see right) at the Arts Presenters conference. I would like to use the knowledge of our entire field to inform the discussion. So in advance of the session, I am asking you and others in the "world music field" to complete the survey below. The survey format makes it easy to compile a lot of info, but if you are not a survey kind-of-person, please shoot me an email with your thoughts. Thanks in advance!
Much respect, Dmitri
Dmitri got a ton of feedback from his request and lots of very interesting insights into the discussion.
Look for a full Case Study from Rock Paper Scissors in the next few weeks.
Labels: music industry conference, publicity, survey
