In case you haven't heard, Google is releasing their new web-browser today,
Google Chrome, in beta for all of us web-heads to play with and ooh and ahh over.
Apparently, a
comic book that they had made to promote the new browser got leaked last week, so the folks at Google figured, why not go ahead and roll out the browser in beta so we can get some feedback? I gotta say, good call. Instead of trying to play coy, or act like it was all a big mistake so that they could launch a new, perfect product when they were ready, Google is capitalizing on the current buzz that has been created and are using that interest to improve their product.
It seems to me that there is lesson to be learned in all of this... I just can't seem to find it... Oh wait! There it is, right under the stack of napkins from my lunch and next to the coffee stained daily calendar that still says March 14. it seems that contrary to popular coorporate oppinion, listening to the feedback of your customers is actually a good thing.
Of course, those of us here in the entertainment business have known that for years. Right? Well, at least we seem to be catching on to it very quick. With the collapse of the traditional sales pipeline, record label>radio>store, to push sales and dictate what fans of music will buy, artists have learned that they do much better actually giving their true fans what they want. Which means the fans have to have a way to communicate with the artists. That's why we give our clients the ability to embed surveys in their emails.
Try it out, set up a few questions to include in your next send and see what kind of a response it generates. It is amazing how much people appreciate being asked their opinion, especially when they feel like it matters.
Labels: Automated Interactions, feedback, google chrome
