Challenge
Grow the fan base and provide a turnkey program

Since 2004 JamCruise has been one of the largest and most successful festivals on the high seas. Using a low-end email system, Jam Cruise had a difficult time promoting, informing, and organizing thousands of fans passengers and artists. They needed to grow their subscriber list, and at the same time market effectively and efficiently.

Solution
Management, segmentation and list growth

In 2005 FanMail initiated a comprehensive program to manage and grow the Jam Cruise communications program. Using integrated strategies of contest participation, viral growth and targeted messaging Jam Cruise began to more effectively communicate with their current patrons as well as bring new subscribers into the fold.

Results
300% list growth, 99% retention and an always sold out event

Jam Cruise has aggressively used FanMail to help organize and market all levels of their festival. Tripling their list in a couple of weeks and getting feedback from the cruisers before and after the event have proved invaluable resouces for the Jam Cruise team to sell out the boat year after year.