Challenge
Create best of breed publicity and media contact management

Since 2000, Madison House Publicity has been the home of numerous music industry giants such as String Cheese Incident, Dinosaur JR., and Steve Winwood. Coordinating thousands of media contacts and hundreds of releases across multiple publicists had become unmanageable.

Solution
Integrated contact and publicity platform

In early 2003, MPH implemented a FanMail solution that allowed them to:

1. develop high impact email-based press releases on the fly
2. organize all of their publicity campaigns
3. keep all media contacts in one easy-to-access location
4. target communications to specific contacts, cities and regions
5. track the effectiveness of their publicity campaigns
6. ensure "white glove" deliverability

Results
Improved effectiveness, efficiency, and significant time savings

According to Lombardi, "I think that FanMail has made our jobs more effective. FanMail helps keep all of our databases organized and easily updated. In addition, FanMail helps make our emails stand out so people really see what we are trying to tell them in a quick and easy way. In the world of publicity and media, email has become the standard, and FanMail provides an efficient way for people to see everything they need right in front of them."