Challange
To provide an integrated fan communication, publicity and street team management solution for all of their artists and projects

Created in 1998 by Madison House Inc. and the band The String Cheese Incident, SCI Fidelity Records began as an alternative to the traditional major record label. This small independent label provides complete management and marketing services to numerous national recording artists, including Steve Winwood, The String Cheese Incident, The Steve Kimock Band, Karl Denson’s Tiny Universe and dozens more. SCI Fidelity prides itself on its creative vision, resourceful marketing strategies, strong attention to developing and maintaining successful careers for artists, and cultivating committed fan bases.

Street teams have proven to be one the most effective methods of promotion for SCI Fidelity Records. Each artist on the label has its own street team whose members are assembled from fan ranks to help promote the artist in return for tickets, CDs, and other benefits. In order to ensure that SCI Fidelity artists have promotional support in every major city for tour marketing, they have to remain in close contact with the current list of street team members - keeping them informed of upcoming concerts and release dates while also recruiting new members.

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